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Mobile app design cost

The cost of a mobile application design depends on what is meant by the term “application design”. Application design includes a wide range of tasks: studying user behavior, analyzing competition, designing user interaction and UX, designing the interface of a mobile application, graphics, icons and logo – and this is not a complete list.

We have already written about how much it costs to develop an application. Now let’s discuss the average cost of app design – how it will look and be perceived by the user. But first, let’s figure out how we went from a single word “design” to a whole set of phrases describing the design of mobile applications.

What’s included in the design cost

Any good design is directly related to problem solving. Whether you are creating a new product or improving an existing application, making a design means solving a problem.

Some studio clients look at what their competitors are doing and try to replicate it. They do not think that all the features that they are trying to copy may not be effective at all in their case.

Even big players can make bad decisions. Do not think that a loud brand automatically means high quality, especially when you want to apply similar solutions in your projects.
The best approach to solving this problem is preliminary exploration, which brings us to the first step of the workflow.

Analysis of competition and user behavior

If an established business knows its audience and market position, then it is not always possible to say this about startups. A product analyst, who is also a business analyst, comes to their aid.

It collects publicly available data on market trends and competitors. Financial reports, reviews, sites and applications of analogues, expert opinions, groups on social networks, interviews, etc. – all this helps the product designer with the organization of the product model and the development of hypotheses and is called secondary information. The contribution of the product analyst helps the startup to develop more stable in the future.
The mobile design of our applications must appeal to the audience, so we study their behavior, needs and motivation.

Estimated time to analyze competitors and target audience: 20-100 hours
Results: use cases, realistic scenarios of user behavior, user wishes.
Tools Used: User Characters, A / B Test Results, Case Study Users, Common Sense.


The next step in the workflow is prototyping and user experience development. During this stage, we structure our ideas so that the users of the product are comfortable working with it. Navigation within the application should be smooth and logical, and the transition from one step to another should be imperceptible.

The prototyping process can involve multiple iterations. Hone application prototyping from iteration to iteration to create the best UX can take longer than you think. But a careful approach to prototyping saves your budget. The reason is that having prototypes on hand by the time the project enters the development stage, the team will have a coherent structure necessary to work on specific functions.
One of the biggest risk factors throughout the life of a project is the variability of user requirements. Absolutely everyone – business analysts, iOS and Android developers, designers, project managers, and the customer – are working on creating a prototype together, and it should suit everyone. So we recognize and extinguish in advance the controversial moments that may arise during the development of the application – which means that we are less likely to run out of budget.

Estimated prototyping time: 40 to 170 hours.
Results: application screen layouts, custom application use cases, interactive prototypes.
Tools used: Sketch, Marvel, Principle, Overflow.
Visual design
If app design is about solving problems, then visual design is about communication. Visual design, often referred to as user interface (UI) design, gradually tells the user about a product as they navigate from one screen to the next.

Design is about creating the look of a product and how it feels; it is both the correct selection of colors and shapes, and communication through typography. The text in the application should be easy to read and the application itself should look nice. Finding the best way to display many different types of content at the same time takes creativity. Designers who do it usually have at least several years of experience behind them.


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